April Fools
A chocolate rainforest in Cambridgeshire? Just imagine if we’d pulled it off. For now, we’ll leave the rainforests and cacao groves where they’re happiest… a little closer to the equator.

In the meantime, here are a few ways you can immerse yourself in our world of chocolate…

April Fools may be light-hearted, but we’re serious about cacao farming that’s positive for nature and positive for farmers. As cacao farmers ourselves, running our own organic farm in Saint Lucia, we have seen the challenges that come with cacao-growing first-hand. We believe in working with farmers to develop a better way. And that’s why every one of our Better Way Bars – along with 10% of our annual profit – funds what we call gentle farming initiatives. Find out more about a better way for chocolate.